Hush Beauty & Wellness
Hush is a beauty salon situated in the beautiful Emerald, Victoria, They provide luxury beauty services and sell their own range of Hush Cosmetics.
They required a new look, designed to target middle aged woman. We used a soft pink, light feminine typeface and minimal circle detailing to achieve this goal. This is backed by research and study we conducted on this target market to ensure they are ahead of their competitors.
We also designed them a pricing booklet. Steering away from their existing six panel brochure, More room was needed to accomodate space to breath and give the content a more structured and presentable look and feel. The design was stripped right back to basics reflective of the Hush target market. Cursive typography was used for the service headings, a clean and easy to read body content font and leaf detailing in the corners to add in some Hush personality from their logo