A concept for the re-brand of Luna Park in Melbourne. Focusing on typography as a main element. The logo is very unique to the park using the concept of a hole punched ticket, but putting a modern twist on it. Unlimited ride wrist band tickets were updated for riders, as well as advertisements including a bus shelter poster, city stick ups, and a merchandise bag.
A way finding system was also created. Featured below is the entrance sign. At present, initial signage is limited at the park making it unclear on where the major points of interest are when entering. Now with a new sign, front and centre there’s no confusion and readily available navigation the moment you set foot into the entrance.